What Brides Want

Marketing is easier when you know what brides want.

In today's wedding market we know many suppliers feel overwhelmed trying to attract new customers. Is it better to focus time and money on social media and website design, or is meeting prospective brides at shows a more effective strategy? In the digital age are wedding directories and magazines still relevant? And what about email or the value of working with local venues? Crucially, do wedding suppliers need to spend lots on advertising to be  successful in the current climate?

Set against these conflicting choices, the What Brides Want service provides some welcome respite and guidance for wedding professionals. Fusing a background in market research with our own experiences of the wedding industry, you will be able to access our unique survey of bridal opinions, detailed analyses and additional materials to help your marketing.

What is different about our approach is that the survey is ongoing and we specifically focus on the decision-making process involved in wedding purchases. With hundreds of brides having already contributed their views and suggestions, we are well on the way to making What Brides Want the #1 market research tool for the UK wedding industry.

So, if you want a better understanding of where brides are sourcing wedding ideas, the relevance of different advertising channels and clearer insights on key buying triggers we invite you to subscribe. Use the power of market research to gain the perfect window into how brides think and get lots of pointers for moving your own marketing forward.

"The service is a great starting point for anyone new to the wedding industry or those needing to review their marketing choices" 
(Robert Rayner, Survey Manager). 

For details and subscription click HERE

12-month subscription only £60

"So helpful, would recommend any supplier use it"

"Tells you where brides are looking"

"Great resource for anyone new to the industry"

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