What Brides Want

Marketing is easier when you know what brides want

In today's wedding market we know many suppliers feel overwhelmed trying to attract new customers. Is it better to focus time and money on social media and website design, or is meeting prospective brides at shows a more effective strategy? In the digital age are wedding directories and magazines still relevant? And what about email or the value of working with local venues? Crucially, do wedding suppliers need to spend lots on advertising to be  successful in the current climate?

Set against these conflicting choices, the What Brides Want service provides some welcome respite and guidance for wedding professionals. Fusing a background in market research with our own experiences of the wedding industry, you will be able to access our unique survey of bridal opinion suggestions, analysism additional materials and articles to help inform your own marketing.

What is different about our approach is that the survey is both ongoing and focuses exclusively on the decision-making process involved in wedding purchases. With hundreds of brides having already contributed their views, we aim to make What Brides Want the #1 research tool for the UK wedding industry.

So, if you need a better understanding of where brides are sourcing ideas, the relevance of different advertising channels and clearer insights on buying triggers we invite you to subscribe. Start using the power of market research to gain a perfect window into how modern brides are thinking and pointers for taking your marketing in the right direction.

The service is a great starting point for anyone coming into the wedding industry or those wanting to review and reprogramme their marketing strategy. 

For details and subscription click HERE

12-month subscription only £60

What Brides Want FAQs

"So helpful, recommend any supplier to use it"

"Tells you where brides are looking"

"Great resource for anyone new to the industry"

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