 The Wedding Research BlogNever has there been a better time to listen to your core audience When the UK Government announced the ‘temporary’ suspension of weddings and social gatherings on 23.3.20, we quickly realised that a more flexible approach to wedding research would be required to track the opinions, experiences and expectations of everyone involved in the wedding industry. This included couples who are due to get married in 2020/21, wedding suppliers, venues and industry experts.
As we assess the short and long term effects of coronavirus on the wedding sector we are publishing a regular blog exploring some of the key themes. Market research can't stop the postponements and disruption, but it can shine a spotlight on the 'new realities' of the market going forward and how wedding businesses may need to adapt their marketing. Don't let the coronavirus leave your business in the dark. The Wedding Research Blog New insights on the wedding planning process
Thought-provoking research and commentary Written for a broad wedding industry audience |
